AS VP OF INNOVATION AND STRATEGY (AND EMPLOYEE 220) AT SALSIFY, MOLLY BUILT THE FIRST OF ITS KIND THOUGHT LEADERSHIP PROGRAM FOCUSED ON THE DIGITAL SHELF, ESTABLISHING SALSIFY’S MARKET PRESENCE AND CREDIBILITY – A CRITICAL COMPONENT IN SALSIFY’S MOVE FROM 300M TO 2B VALUATION DURING HER TENURE.
PRIOR TO HER LEADERSHIP AT SALSIFY, MOLLY SPENT 9 YEARS AT MARS INC. WHERE SHE DEVELOPED THE FIRST DEMAND TECHNOLOGY STRATEGY AND TEAM, WHICH QUICKLY BECAME A CENTRAL TENET OF MARS’ OVERALL GROWTH STRATEGY.
WHILE AT MARS, MOLLY ALSO LED THE GLOBAL DEVELOPMENT (CREATIVE AND OPERATIONAL) OF ONE OF FIRST 30M + FAN FACEBOOK PAGES IN THE CPG INDUSTRY, SKITTLES
PRIOR TO MARS, MOLLY SPENT 8 YEARS AT NOKIA, PIONEERING SOCIAL MEDIA ENGAGEMENT THROUGH THE CREATION OF NOKIA’S NOKIA BLOGGER RELATIONS + WOM MARKETING. MOLLY ALSO SPEARHEADED THE EARLIEST BUSINESS USE CASES FOR THE FIRST ULTRA-LOW POWER RADIO TECHNOLOGY, NOW BEACON TECHNOLOGY.